The Search for ‘Real’ UK and Ireland Mums

Real Mums
Real Mums

Cake Lingerie’s worldwide campaign ‘Real Mums, Real Fit’ invites ‘real’ mothers to be a part to be apart of their daring campaign to bare all, whilst in a family way – that’s right, you need to be a bump rocker!

Cake Lingerie launched its global ‘Real Mums, Real Fit’ campaign in March 2010. Now Cake Lingerie in association with Mamma La Rocca are wanting to bring the search to the UK and Ireland and give the chance for 3 ‘real’ UK and Ireland mums to be the face of an international brand and a part of an empowering campaign that celebrates their new found curves.

The essence of the search is simple, ‘real’ women that are pregnant or nursing and women that zare different shapes, sizes and ethnicity.

The 3 lucky winners will receive a generous Cake Lingerie prize pack, Mamma La Rocca £150 gift certificate, a day of pampering and memories to last them a lifetime.

For more information or to get involved, please contact Iris Honrade at or on +61 2 9899 4982.


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