Free Folic Acid at ASDA
I have just been sent this press release which I thought I would share with you in full as it’s such a great initiative. If you want to read more about Folic Acid and why it’s so important during pregnancy, please read the article on the NHS website.
Asda Pharmacy today announces a pledge to make the essential vitamin, folic acid, accessible to all women free of charge if they are pregnant or trying to conceive. From April 23, 2012 it will be handed out with a ‘Healthy Pregnancy Guide’ produced by the baby charity Tommy’s as part of the supermarket’s baby event.
Asda Pharmacy is championing the free folic acid giveaway as three in 10 women do not take the supplement because they are unaware of its vital importance. While some local Primary Care Trusts give pregnant women NHS Healthy Start Vitamins (containing Folic Acid) for free, it is inconsistent across the country. Asda Pharmacy wants to ensure the three month supply is free of charge for all women trying to conceive and during the early stages of pregnancy, regardless of their postcode.
Faisal Tuddy, deputy superintendant pharmacist at Asda said: “Asda Pharmacy puts customers’ needs first, and expectant mums are no different. Folic Acid is an essential supplement required during pregnancy to reduce a number of risks including neural tube disorders in babies so we’re delighted to be able announce this commitment to providing folic acid free of charge to those who need it.”
“Working in partnership with Tommy’s, we will continue to help provide support and advice for women trying for a baby, mums-to-be and new mums. Women can visit any Asda Pharmacy, at any time, for information or guidance on pregnancy starting from as early as the pre-conception stage – and it costs nothing.”
A visit to Asda Pharmacy will also give women immediate access to a fully qualified health professional who can offer invaluable advice on health, diet and tips for sustaining a healthy pregnancy. Through the partnership with Tommy’s, Asda Pharmacy will be giving away, free of charge, the Tommy’s ‘Having a Healthy Pregnancy’ Guide, an indepth support book full of lifestyle advice on diet and nutrition, weight management, exercise, smoking cessation and general well-being to help women maximize their pregnancy health from planning through to birth. This pregnancy guide is currently the only extensive free expert-endorsed publication available to new mums and includes contributions from both medical and health professionals.
Dr Beckie Lang, Health Campaigns Manager at Tommy’s added: “We’re delighted to be supporting Asda Pharmacy’s Folic Acid initiative. At Tommy’s, we believe that every parent has the right to a sound pregnancy and healthy baby. Our partnership with Asda allows expectant mums to pick up our guide ‘Having a healthy pregnancy’ in store for free, together with the Folic Acid. We are hopeful that increasing access to these benefits will ultimately lead to fewer problems in pregnancy for women across the UK.”
Visit your local Asda Pharmacy or if you’re not sure where that is you can find details at the store locator at www.asda.co.uk. Asda Pharmacy is availabile in 218 Asda stores.